The use of data or metrics to analyze and better understand a topic is increasing with the use of innovative tools. I first became aware of the use of statistics in sport when reading Moneyball by Lewis and The Numbers Game by Anderson and Sally. They both discuss the use of statistical analysis tools to collect a large quantity of numbers in reference to baseball and soccer topics and how the information they gather helps to make informed decisions. I could see myself using these tools one day to help me with a research project in school, tracking student performance or to better understand the community I am serving. So many tools are available and time really needs to be put into discovering which one is best for your purpose as many have a cost attached to using them. One I took a look at was MarketSight and they provide a demo to watch.